The COVID-19 pandemic posed significant challenges for Japan’s MICE sector, but the industry has shown resilience and adaptability in its recovery. During the crisis, Japan pivoted toward virtual and hybrid events to maintain international connections and knowledge exchange.
As restrictions eased, Japan quickly adopted safety protocols, including contactless check-ins, advanced ventilation systems, and rigorous hygiene measures at venues. This restored confidence among organizers and participants. Government initiatives, including support from JNTO, played a crucial role in accelerating recovery by promoting Japan as a safe and reliable destination.
Today, the demand for in-person meetings and conferences is surging once again. Tokyo, Osaka, and other cities are experiencing a rebound in international events, highlighting the sector’s strong recovery trajectory. Hybrid models continue to thrive, offering flexibility and expanded reach for global audiences.
The pandemic accelerated long-term trends in Japan’s MICE industry, such as digitalization and sustainability, which now define its future growth. This adaptability ensures that Japan remains a leading global player in business tourism.